In 1960, Colnago saw fame as Luigi Arienti rode to a gold medal at the Rome Olympics on a Colnago bicycle. From the late 1960s through the 1970s, Colnago was generally regarded as one of the builders of the world's best custom road race frames.

In the 1970s and 1980s, the "Super" was one of Colnago's models, a high-end racing frame. In the mid 1980s, Colnago introduced various crimped-tube models as their top of the range frames, including "Master" and later "Master-Light". The manufacturer varied the base material of "Master" frames thougout its several iterations ranging from Columbus tubing DT15V to "Ultimate Superlight" from Tange Japan.

During the mid 1980s, the company introduced the "Precisa" brand bicycle fork. It was the first front fork with straight blades. The normal road racing ~4 degree fork rake was provided by the shape of the crown. Colnago claimed that this straight-blade feature provided lengthwise elasticity similar to curved blade forks to dampen road roughness, but with much improved crosswise stiffness for sprinting. The design was also considered to be one of the lightest full steel forks, underweighing even some cheaper contemporary aluminium or carbon forks. Many modern forks, especially carbon forks, now use straight blades. The bicycle tubing manufacturer Columbus tubing marketed the fork under its own brand name "Elite" but in fact it was the same fork as Colnago "Precisa".

Since the 1980s, Colnago has continued to produce high-end steel bikes, and has branched out into other materials, working with Ferrari to develop new carbon fiber technology, and occasionally introducing titanium and aluminum frames. Its flagship frames, such as the C-40 and the C-50 – respectively named for Colnago's 40th and 50th birthdays – are carbon fiber frames.

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Originally dedicated to developing time trial bicycles, since of 2002, Cervélo has also been providing bicycles for the professional road cycling team, Denmark's Team CSC. Cervélo products combine high-end parts and materials such as carbon fibre with CAD and computational fluid dynamics design along with a high research and development budget. The company does extensive low-speed wind tunnel testing on their frames at the San Diego Air and Space Technology Center, in California. Cervélo designs, but does not manufacture, all of its carbon fiber frames. Cervélo relies on a subcontractor in China to manufacture their bicycles.

The most distinctive features of Cervélo bicycles are their compact frames and very narrow aerodynamically shaped down tubes that has a NACA compliant aerodynamic profile. Currently, Cervélo produces three lightweight road bikes: the R3, R3 SL and RS; three aerodynamic road bikes: the Soloist Carbon, Soloist Team, and SLC-SL; three time trial/triathlon bicycles: the P2 SL, P2 Carbon, and P3 Carbon; and a track bicycle: the P3C Track.

Cervélo's marketing has been approached with three strategies. First, their sponsorship of elite level athletes, most notably Team CSC, has led to widespread recognition of the brand. In advertising, they have focused their efforts on educating consumers about the aerodynamics and the research and design that goes into their bicycles

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Founder Craig Calfee made bicycle frames for 3 time Tour de France winner Greg LeMond. Stock and custom frames and complete bicycles are sold through retail dealers.

Actor Robin Williams is a serious cyclist who has been photographed on his custom Calfee bicycle.

Calfee was awarded overall "Best Road Bike" and "Best Off-Road Bike" at the 2006 North American Handmade Bike Show, where they displayed some of the bamboo bikes that went into retail production in 2005. The bamboo frame started as a publicity stunt in 1996, but its desirability, reliability and favorable technical characteristics encouraged the company to add it to their catalog.

Calfee Design also pioneered the use of boron fibers in bicycle frame production. The combination of boron and carbon fibers in a frame allow higher stiffness to weight ratios than would be possible with carbon fiber alone.

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After the war he became a professional cyclist. His first professional racing success came in 1923, when he placed fifth in the Giro d'Italia. That same year, he won a stage in the Tour de France and placed second in the general rankings. A year later, he signed for the French team Automoto, where he earned a higher salary than anything available to him in Italy at the time. In 1924 he was one of the favorites for the Tour de France, having established a reputation as a climber. He won the first stage and kept the yellow jersey for the remainder of the race, becoming the first Italian to win the Tour. He won the Tour again in 1925 with the help of Lucien Buysse, who served as the first domestique in Tour history. In the 1926 Tour, Bottecchia abandoned on a climb during a thunderstorm and Buysse emerged the winner.

Although he was one of the most successful of the Italian cyclists in the 1920s, he never became as popular in Italy as he might have been. His greatest successes were in France, not in Italy, and he was soon overshadowed by other Italian campionissimi like Alfredo Binda and Costante Girardengo.

Bottecchia is now known as much for his mysterious death as for his achievements during life. In June 1927 he was found by the side of a road, badly bruised and with a serious skull fracture. His bicycle was undamaged, propped against a nearby tree. He was brought to a hospital but died soon afterwards. An official inquiry concluded accidental death but many suspected that he had run afoul of the powerful and growing fascist movement in Italy at the time. Two people confessed to killing him—a farmer, for stealing his grapes, and a dying Italian man in New York who said he carried out the murder "under contract"—but neither account could be corroborated. In 1973 the Italian pastor who had given Bottecchia his last rites, on his own deathbed, attributed Bottecchia's death to Fascists jealous of his success.

In 1926, Bottecchia began working with frame-maker Teodoro Carnielli to manufacture racing bikes, taking advantage of his 'winning Tour de France knowledge'. The business expanded under the Carnielli family after Bottecchia's death, making Bottecchia a household bike brand name, and in 2006 over 50,000 Bottechia bikes were sold in Europe.

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In the late 1990s Cannondale attempted to move into the motorsports business, producing a line of off road motorcycles and all-terrain vehicles. According to an interview with Cannondale Communications Director, Tom Armstrong, the company was unable to drive down the cost of their motor vehicles fast enough. Sales took off when the company was still losing money on each motorbike they shipped. This gap drove the company to seek bankruptcy protection in 2003. However, management was able to quickly sell the company off to the private equity firm Pegasus Partners, which supported the company's renewed focus on bicycle production.

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F.I.V. Edoardo Bianchi S.p.A and its subsidiary brands (Such as Legnano, Gitane, Puch and Chiorda) has been part of Cycleurope Group, the Swedish company of Grimaldi Industri AB, since May 1997. Bianchi is also considered to be the oldest bicycle manufacturer in the world today, having pioneered the use of equal-sized wheels with pneumatic rubber tires in 1885, and the front wheel caliper-operated braking mechanism.

The company manufactures various types of bicycle, including road, mountain, track, and cruiser bicycles. They are best known for their racing bicycles built by their famous Reparto Corse (Race Department) factory in Treviglio, Bergamo, Italy; which more often than not are equipped with Campagnolo parts.

Bianchi USA is the United States division of Bianchi. Located in Hayward, California, they produce bicycles specifically (and only) for the American market, which are built in Taiwan and Italy. In the United States, only the Reparto Corse range are still produced in Italy. Non-Reparto Corse models are not available elsewhere.

Its riders have had numerous Tour de France and Giro d'Italia victories. Several famous riders of different eras have been associated with Bianchi including Fausto Coppi and Felice Gimondi, who still continues his association with the company. Some recent famous riders include Danilo Di Luca, Mario Cipollini, Marco Pantani, Moreno Argentin and Jan Ullrich. Until the 2007 season, Bianchi was a co-sponsor of the UCI ProTour team Liquigas.

Bianchi bicycles are traditionally painted in the highly recognizable "Celeste", (Pronounced che-les-te) a turquoise colour also known as "Bianchi GREEN." There are two opposing legends concerning the origin of this colour - some say it is the colour of the Milan sky, others say it was the colour of the eyes of the former Queen of Italy, for whom Edoardo Bianchi once made a bicycle. There is also some speculation that the "Celeste" color was the result of surplus military paint.

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